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E-commerce is on the rise, but ever thought about why exactly your market wants to shop online? Despite the fact that the thought of retail stores is still very popular? Even though businesses spend a considerable amount of time trying to define their buyer personas and ideal customers, they often overlook the main psychology behind shopping online. Customers don't really buy anything from anyone online. They have a thought process that either encourages these phones complete a purchase or drives them to another retailer. For example, products which has a big cost often face challenging in selling online. And then there are goods that people would want to get a feel of before purchasing. But with the changing times, e-commerce has turned into a way of life and businesses have found a way to suffice the decision-making needs from the customers. 1. Wide range of products to pick from Having a web-based store offers you an opportunity to get past the shelf space issues and will include more inventory into your business. While it might seem like an issue to most retail business holders, the potential for being offered many products on the web is one of the primary causes of the shift to digital shopping. More and more people today look for brands online instead of stores – they have more product variations, sizes, availability, etc. For example, Amazon started as an internet bookseller. But today, it sells from clothes, shoes, bags, watches to even peanuts. 2. Competitive prices for all those products Today, there are numerous of people who visit physical stores to evaluate a product, its size, quality and other aspects. But hardly any of them can even make the purchase from these stores. They tend to ascertain the same product online instead. The reason being, the expectation of the competitive pricing. These clients are commonly known as bargain hunters. If you can, offer competitive pricing for the products as compared with that on the physical stores. You could also tend to put several products on every range, on sale to draw the eye of bargain hunters. For example, Snapdeal supplies a 'deal of the day' – in which the pricing of items is considerably low in comparison to what they would cost in shops. This makes the customers can use think these are bagging much, and the sense of urgency across the deal enhances the number of conversions. 3. Reviews from other online shoppers According to Internet Retailer, 62% of clients look for online reviews on a product or service or service before purchasing it. In physical stores, it's impossible for any shopper to know what other company is saying in regards to the products – especially using the sales people ensuring they hear just the good. And that's another reason, why they prefer look at this website. Offer reviews, ratings or customer testimonials for the products and display them clearly for the product pages. The better the rating, the larger are the likelihood of it to sell. 4. Ability that compares prices Moving from one brand store to another can be really tedious. On the other hand, switching sites to compare prices of items from different brands is much easier. Apart from the reviews given on different internet vendors, prices include the next thing that customers search for. The best method of doing so is displaying a genuine price and also the price that you are offering. It becomes easier for them to notice the difference, thus, the chances of which seeking to other retail online retailers become a lot lesser. For example, if you're running a winter sale, make certain you display the first price, the share of your offering and also the new price on the product pages. And don't forget to highlight the offer in your homepage too. 5. Saving lots of time Traveling to stores which aren't close by just because you want to invest in a certain brand, can be quite a put-off. That is the reason why most customers seek to internet vendors instead. The ability to browse through the products and purchase what they want, from wherever they are, saves them a lot of time. But what these customers generally search for is the efficiency of delivery that an internet retail store offers. Be it a 'next day delivery', '48 hours delivery' or a 'standard delivery within seven days of order', maintain your delivery information absolutely clear. And if possible, allow them to have the ability to pick their delivery date.